Tag: car design review 3

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Syd Mead, a truly worthy recipient of the Lifetime Achievement Award, his work still resonates in anime and automotive creative circles

“We need to make sacrifices in the way we design things where you can’t see it, and really emphasise what the client can see”

“We don’t need traditional designers, we need people with new perspectives and open minds”

“My feeling was, don’t get mad, get even…”

“It was a merger of two winners to create the biggest interiors company in the world”

“When I started out all I wanted to do was draw cars, but you get more respect from the business if you understand the bigger picture”

“In 2010 we had a clean sheet to do whatever we wanted, but now we need to play more carefully”

“Whatever we come up with as a design, we have the ability to get produced”

VP of Geely design on the firm’s rapid expansion and the challenge of meeting high expectations of tech in cars

VP of design on why the future of Ferrari design doesn’t include plans to follow the SUV trend

Tata’s head of design talks us through the challenges facing car design in the coming years

How ensuring the needs of the user are met is at the heart of Kia design

Talking through the unique challenges of truck and tractor design with CNH’s design director

Mercedes’ VP of design on embracing digital thinking, working as a team and how design is essential in shaping the success of a brand

‘Visual futurist’ recognised in the new Car Design Review 3 yearbook